10 Tips to Boost Your UX Facilitation Superpowers Using the 4C’s Framework
- Louise Vittrup
- Nov 11, 2024
- 4 min read
Updated: Nov 12, 2024

As UX designers, we're often called upon to facilitate collaborative sessions and workshops. Yet, truly guiding a team through complex problems and innovative solutions requires more than just a few brainstorming exercises. AJ&Smart’s 4C’s framework (Collect, Choose, Create, Commit) provides a structured, easy-to-follow approach that can help you unlock your facilitation superpowers.
Here are my top 10 tips to boost your ux facilitation superpowers based on the 4C’s framework to help you elevate your UX facilitation skills and lead more effective, engaging sessions.
Collect: Gathering Insight and Understanding Challenges
1 Set the Stage with Powerful Questions
During the Collect phase, asking the right questions can drive meaningful input and create clarity around the problem.
Use techniques like the “5 Whys” to explore root causes by repeatedly asking “why” to dig deeper into user motivations and issues.
Ask open-ended questions starting with “What,” “How,” or “Why” to encourage expansive responses. For example, “What do users find challenging in this process?”
Encourage curiosity by asking questions that challenge assumptions, such as, “What if we had to solve this without any additional resources?”
2 Create a Safe Environment for Sharing
Facilitation success depends on fostering an environment where all voices are valued.
Set ground rules at the start to ensure a respectful, open dialogue (e.g., “All opinions are valuable”).
Use techniques like ‘Silent Brainstorming’ or ‘Round Robin’ to ensure that everyone has the opportunity to contribute without interruption.
Make participation anonymous during the “What’s Holding Us Back” exercise to encourage honesty. Each participant writes challenges or concerns on sticky notes, which are then shared without names attached.
“When everyone feels safe to share, that’s when innovation happens.” – Jonathan Courtney, Founder of AJ&Smart
Choose: Focusing on Key Challenges
3 Reframe Problems as Opportunities
Reframe each collected challenge into a “How Might We” question to make it actionable and spark problem-solving.
Turn negative statements into positive challenges. For instance, “Users get frustrated with our onboarding process” becomes “How might we make onboarding more intuitive and enjoyable?”
Keep HMW questions focused and avoid combining multiple issues into one. This sharpens the team’s attention on specific areas for improvement.
For complex challenges, break them into smaller, specific HMW statements to ensure the team stays focused on manageable solutions.
4 Vote to Prioritise
Dot voting is a democratic, efficient way to identify the most pressing challenges quickly.
Give each participant 3–5 sticky dots to vote on the HMW questions they find most critical.
Remind participants to vote silently and independently, placing dots on the issues they feel strongly about. This minimizes groupthink and keeps the session moving forward.
Limit follow-up discussions and instead focus on prioritizing the top 1–3 challenges, based on the most votes, for the workshop’s next steps.
Create: Generating Solutions and Ideas
5 Encourage Visual Thinking
Encourage participants to sketch their ideas, even if they don’t consider themselves “artists.” Visual thinking can lead to clearer, more innovative solutions.
Run the “Crazy 8s” exercise, where each participant sketches eight different solutions in eight minutes. This pushes them beyond initial, obvious ideas and helps surface fresh perspectives.
Use digital whiteboards like Miro or MURAL for remote teams, allowing everyone to sketch ideas directly onto a shared canvas.
Encourage simple, rough sketches rather than polished designs to keep the focus on concept over perfection.
6 Prototype Rapidly
Prototyping brings ideas to life and allows the team to visualize solutions quickly, leading to better discussion and feedback.
Use paper prototypes or low-fidelity digital tools to create rough, testable versions of the team’s ideas.
Set a strict time limit (e.g., 20 minutes) to prevent getting bogged down in details and keep everyone focused on core functionality.
Remind participants that the goal is to explore and communicate the concept—not to build a final product.
Commit: Turning Ideas into Action
7 Guide Decisions with an Impact/Effort Matrix
The Impact/Effort Matrix is an invaluable tool for helping teams decide which ideas to pursue first.
Draw a 2x2 matrix on a whiteboard, labeling one axis “Impact” and the other “Effort.” Ask participants to place each solution within the matrix based on its expected effort and potential impact.
Focus on high-impact, low-effort solutions as “quick wins” to implement first, and recognize high-impact, high-effort solutions as potential projects for long-term execution.
Once solutions are categorized, use these to guide the team toward a prioritized action plan that feels achievable.
“A brilliant idea that isn’t actionable is just a dream. Focus on what’s doable.” – Jonathan Courtney
8 Define Clear Next Steps
Ensure each solution is actionable by breaking it into specific tasks, assigning owners, and setting deadlines.
Create an “Action Board” where solutions are translated into tasks with clear next steps.
Assign each task to a specific individual, defining a timeline for accountability.
If your organization uses project management tools, document each task there so that progress remains visible and manageable for the entire team.
General Facilitation Tips Across All Phases
9 Master the Art of Timeboxing
Time limits are crucial in keeping each phase efficient and focused.

Use a visible timer to stick to time limits and maintain momentum.
Allow buffer time between activities for debriefs, especially if any phase takes longer than expected.
Remind participants that time limits are set to maximize productivity, and that there’s always a chance to refine ideas later if needed.
10 Engage Remote Participants Effectively
In virtual workshops, engagement can be challenging, so leverage digital tools and strategies to keep energy high.
Use tools like Miro, MURAL, Butter, Zoon Boards for visual collaboration and breakout rooms for small-group activities to replicate in-person dynamics.
Plan for regular breaks and energizers to keep participants refreshed and engaged.
Have a co-facilitator handle technical issues and keep an eye on the chat, allowing you to focus fully on leading the session.
Ready to Take Your Facilitation Skills to the Next Level?
Mastering facilitation can transform how you work with teams, solve complex problems, and drive meaningful progress. With the 4C’s framework and these strategies, you’re equipped to lead sessions that are both impactful and efficient.
But why stop here? At Kaleido & Co., I offer tailored facilitation training designed specifically for UX designers and product teams. Whether you’re looking to deepen your skills in guiding collaboration, running product design sprints, or creating actionable outcomes, my hands-on training will empower you with techniques that resonate with today’s dynamic team environments.
Reach out to learn more about my customised workshops, and let’s unlock the full potential of your facilitation superpowers together.
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